AUDIENCE STRATEGY & TARGETING
The targeting depth LinkedIn offers is the entire reason to use the platform, and it needs to be used deliberately. Broad targeting on LinkedIn defeats the entire reason the platform costs what it costs.
- Job Title & Seniority Targeting: Reaching the specific roles genuinely involved in your buying decision, not a broad job function guess.
- Company Size & Industry Targeting: Narrowing to the businesses that actually fit your ideal customer profile.
- Account-Based Marketing Setup: Targeting specific named companies directly, for sales motions built around a defined target account list.
- Matched Audiences: Uploading existing lead or customer lists to target or exclude specific known contacts.