Media Econometrics Directory
/10 Specialized Channel Simulators
Select your specific advertising channel below to run dedicated full-funnel simulations, analyze textbook mathematical equations, and download branded PDF client reports.
Calculate your unit economics safeguards in 5 seconds before running full multi-channel simulations.
Gross Margin = (Sale Price - Product COGS - Packaging - Processing Fees) / Sale Price
Channel Specific Engines
Every ad network possesses unique auction dynamics. We have engineered dedicated calculators with channel-specific equations, terminology, and FAQs.
Plan your Google Ads budget with auction-calibrated math. Calculate how Quality Score improvements lower your effective CPC and how much Search Impression Share your budget can capture.
Forecast Facebook and Instagram media spend with empirical CTR and CVR benchmarks. Calculate your allowable customer acquisition cost and creative saturation thresholds.
TikTok performance is governed by hook rate and 6-second video consumption. Calculate your required video views, click-through volume, and conversion economics.
LinkedIn commands high CPMs ($35–$80) and CPCs ($6–$18), but targets verified corporate decision-makers. Reverse-engineer your pipeline CAC and deal economics.
Sponsored Products, Sponsored Brands, and Sponsored Display drive sales velocity that lifts organic BSR (Best Sellers Rank). Calculate true marketplace profitability.
Model outbound citation CPCs, shopping assistant placements, and conversational purchase intent for emerging AI search inventory.
Microsoft Ads commands 35%+ of US desktop search market share with higher average household income. Model cheaper search traffic and Copilot AI ads.
Pinterest users plan purchases weeks before buying. Calculate your media budget with extended 30-day view attribution and visual search conversion rates.
Retargeting converts visitors who did not purchase on their first visit. Model warm-audience conversion rates (4%–12%) and prevent wasted ad spend with frequency caps.
A low CPL means nothing if leads never show up. Model form-fill costs, sales qualification percentages, and final closed deal ROI.