SITE STRUCTURE STRATEGY
The foundational decision that shapes everything else about an international SEO strategy. The structural decision made early is expensive to reverse later, which is exactly why it gets evaluated carefully before anything else.
- ccTLD vs. Subdirectory vs. Subdomain Strategy: Recommending the right structure based on your resources, brand, and target markets.
- Country & Language Targeting Setup: Configuring Search Console and site signals to clearly indicate market targeting.
- Migration Planning: For businesses restructuring an existing site to support multiple markets without losing current rankings.
- Content Duplication Risk Assessment: Identifying where near-identical content across markets could create ranking conflicts.