Media Econometrics & Calculators
/Marketplace & Sponsored Ads
Sponsored Products, Sponsored Brands, and Sponsored Display drive sales velocity that lifts organic BSR (Best Sellers Rank). Calculate true marketplace profitability.
Amazon Ads Engine
Adjust financial targets, click costs, and conversion assumptions to generate an executive performance forecast and branded PDF report.
Low-spend testing flight to validate creative hooks and audience relevance.
Calibrated to hit your exact revenue benchmark.
Outbids market competition and accelerates market share capture.
Calculate your unit economics safeguards in 5 seconds before running full multi-channel simulations.
Gross Margin = (Sale Price - Product COGS - Packaging - Processing Fees) / Sale Price
Real stacked mathematical formulas formatted as vertical fractions (numerator / denominator), exactly as presented in economic and media buying textbooks.
The primary metric in Amazon advertising. Measures what percentage of attributed ad sales was spent on media.
Spending $1,200 on Sponsored Products to generate $4,800 in direct ad sales = ($1,200 / $4,800) × 100% = 25.0% ACoS.
Measures ad spend against overall brand revenue. A falling TACoS indicates ads are successfully driving organic rank gains.
Spending $2,000 on ads while total store revenue is $20,000 = ($2,000 / $20,000) × 100% = 10.0% TACoS.
Your gross profit margin before ad spend equals your exact break-even ACoS. If your margin after FBA fees is 32%, any ACoS under 32% generates profit.
Selling price $50, product cost $15, Amazon referral & FBA fee $15 -> Net margin = $20 / $50 = 40%. Break-Even ACoS = 40%.
Essential advertising terminology decoded for business owners, media buyers, and growth directors.
Keyword- and ASIN-targeted cost-per-click ads that appear directly within Amazon search results and product detail pages.
ACoS looks only at paid ad sales; TACoS measures total store revenue to gauge whether paid traffic is lifting organic search velocity.
Amazon’s algorithmic sales velocity ranking. Faster sales velocity moves your product higher in organic search results.
Common algorithmic questions, unit economic rules, and media planning guidelines.
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