STRATEGY & ARCHITECTURE
Every business website starts with a plan built around your sales funnel, not a generic template sitemap. Good architecture means visitors find what they need without friction and take the next step.
- Buyer Journey Mapping: Structuring pages around how customers actually decide.
- Site Architecture: Clear navigation built for conversion, not just aesthetics.
- Competitor Review: Identifying what's missing from sites you're up against.
- Content Planning: Defining what each page needs to say and do.