PENALTY DIAGNOSIS & INVESTIGATION
Before any fix begins, we determine exactly what type of issue is actually responsible for the drop. Treating an algorithmic drop like a manual action, or vice versa, means applying a fix that doesn't address what actually happened.
- Search Console Manual Action Review: Checking directly for any manual action notices Google has issued against your site.
- Algorithm Update Correlation: Comparing your traffic drop timing against known Google algorithm update dates.
- Traffic Pattern Analysis: Reviewing which pages, keywords, and traffic sources were actually affected, and how.
- Technical & Migration Issue Ruling-Out: Confirming the drop isn't actually a technical problem or a site change mistaken for a penalty.