Google isn't the only search engine people use before they buy something, and for a number of categories, the audience still typing a question into Bing is worth paying attention to, often desktop-first, further along in a research process, and less contested by other advertisers than the same keyword on Google. Framecipher provides Microsoft Ads management for businesses in Dhaka and clients across the US, UK, Australia, Canada, and UAE, built around what actually makes this network different rather than treating it as a smaller copy of a Google account.
Why Frame Cipher
Keyword strategy, bidding, and audience layers adjusted for Microsoft's actual auction, not left as a Google copy. LinkedIn Profile Targeting Used Deliberately B2B or B2C audience layering is treated as a core part of strategy rather than an unused default setting.
Import handled properly, with cleanup and a post-import audit, not just a one-click transfer left unreviewed. Reporting That Separates This Channel From Google Performance is reported on its own terms, so Microsoft Ads results aren't buried inside a combined "search" report that hides what's actually working here.
Delivery process
Each stage has a defined outcome and review point, so you always know what is happening next.
Reviewing any existing account (or Google Ads account, if migrating) and assessing realistic search volume for the business's category on this network.
Structuring campaign types, keyword strategy, and audience layers around what Microsoft Ads specifically rewards.
Building new campaigns or migrating and cleaning up an imported account, with tracking configured correctly before launch.
Monitoring closely in the first weeks, since Microsoft's lower volume means it typically takes longer to gather statistically meaningful data than on Google.
Regular bid, budget, and audience adjustments, with reporting on a set cadence.
Pricing guide
Pricing is generally structured around campaign complexity and whether an account is being built new or migrated from Google Ads.
Prices shown are a guide. Your proposal confirms the final scope, fee, and delivery schedule before work begins.
Delivery details
Coverage
Framecipher is based in Dhaka and manages Microsoft Ads for businesses across Bangladesh and clients in the US, UK, Australia, Canada, and UAE. Bing's market share and the practical size of the Microsoft Ads audience vary considerably by country, so we check actual available search volume for a business's category and region before recommending a budget.
Schedule
Initial account setup or migration is typically completed within one to two weeks. Because search volume on this network is generally lower than Google's, gathering enough data to properly judge performance usually takes longer here, often four to six weeks rather than two to three, particularly for lower-volume keyword categories.
Accountability
Every campaign strategy and account structure goes through client review before launch, and reporting follows a fixed schedule.
We don't guarantee a specific CPC, conversion rate, or volume of traffic, since both search volume and competition on this network vary by category and region in ways outside any agency's control. What we guarantee is a campaign structure built specifically for Microsoft Ads, correct tracking setup, and reporting that reflects what actually happened.
FAQ
Generally yes for most B2B or B2C and higher-consideration categories, since Microsoft Ads usually adds incremental reach at a lower cost per click than Google, without competing for the same budget line, though the right call depends on how much genuine search volume exists for the business's category on Bing specifically.
No. LinkedIn Profile Targeting layers LinkedIn's company and job-title data onto Microsoft's search campaigns, it targets people searching on Bing based on their LinkedIn profile attributes, not people scrolling their LinkedIn feed. Running ads directly on LinkedIn is a separate service; see our LinkedIn Ads Management page for that.
Yes, using Microsoft's built-in import tool, though we always run a cleanup and audit afterward rather than leaving an imported account to run as-is, since bid strategies and match types built for Google's auction don't automatically perform the same way here.
It's meaningfully smaller in most markets and categories, which is exactly why we treat it as an additive channel to an existing Google Ads strategy rather than pitching it as a replacement, we'll tell you upfront if a category doesn't have enough Bing volume to justify a dedicated budget.
Yes, alongside Bangladeshi businesses, we manage Microsoft Ads for clients in the US, UK, Australia, Canada, and UAE.
Start a conversation
Tell us what you are trying to achieve. We will review the scope and recommend a practical next step without sales pressure.