CRAWLABILITY & INDEXATION
If Google can't find and index your pages properly, nothing else about your SEO strategy matters. A page search engines can't find is a page that doesn't exist as far as rankings are concerned.
- XML Sitemap Optimization: Making sure your sitemap accurately reflects what should actually be indexed.
- Robots.txt Review: Confirming you're not accidentally blocking pages search engines should be crawling.
- Crawl Budget Analysis: Identifying wasted crawl activity on low-value pages that pulls attention from ones that matter.
- Orphan Page & Broken Link Fixes: Finding pages with no internal links pointing to them, and links that lead nowhere.