KEYWORD & TOPIC RESEARCH
Every piece starts with understanding what's actually worth writing about, not a topic pulled from thin air. Writing a technically excellent piece for the wrong topic wastes the writing quality entirely.
- Keyword & Search Intent Research: Identifying terms your actual customers search, and understanding what they genuinely want when they search them.
- Competitor Content Analysis: Reviewing what's currently ranking, to understand what a genuinely competitive piece needs to cover.
- Content Gap Identification: Finding topics your site hasn't addressed yet that represent real ranking opportunities.
- Realistic Opportunity Assessment: Prioritizing topics your site can genuinely compete for, not just the highest-volume terms available.