CONTENT STRATEGY & POSTING
Content built around genuine engagement rather than reach that's structurally harder to earn than it once was. A post that earns five genuine comments often reaches more people than one that earns fifty silent likes.
- Content Planning & Scheduling: A realistic posting cadence built around what your audience actually responds to, not an arbitrary daily quota.
- Format Mix Strategy: Balancing photos, video, links, and text posts based on what Facebook's current algorithm favors and what your audience engages with.
- Event & Announcement Promotion: Using Facebook Events and announcements for genuine business updates that benefit from the platform's native tools.
- Caption & Copy Writing: Written to prompt comments and shares specifically, since those signals carry more algorithmic weight than passive likes.