Paid AdvertisingBased in Dhaka · Serving worldwide

Best Google Ads Management Service in Bangladesh

Google Ads rewards precision and punishes neglect in roughly equal measure, a well-structured account can produce leads within days, and a poorly managed one can burn budget for months without anyone noticing until the numbers get checked. Framecipher manages Google Ads accounts for businesses in Dhaka and clients across the US, UK, Australia, Canada, and UAE, built around actual conversions instead of the clicks and impressions a dashboard makes look impressive on their own.

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Scope of work

What we deliver

A practical breakdown of the strategy, production, and technical work included in this service.

01

ACCOUNT STRATEGY & CAMPAIGN STRUCTURE

The foundational decisions that determine how efficiently every dollar afterward actually gets spent. An account structured poorly at the start creates optimization problems that compound for as long as it keeps running.

  • Campaign Type Selection: Choosing Search, Shopping, Performance Max, or a combination based on what your business actually needs.
  • Account Structure Planning: Organizing campaigns and ad groups around genuine themes, not a flat list that makes optimization harder later.
  • Conversion Goal Definition: Establishing exactly what counts as a result, a purchase, a form fill, a call, before spend begins.
  • Budget Allocation Strategy: Distributing spend across campaigns based on realistic performance potential, not equal splits by default.
02

KEYWORD RESEARCH & TARGETING

Making sure spend goes toward the searches most likely to actually convert. A negative keyword list left unmaintained is one of the more common, quietly expensive gaps in a Google Ads account.

  • Buyer-Intent Keyword Research: Prioritizing terms that signal genuine purchase or inquiry readiness over broad, informational searches.
  • Match Type Strategy: Using exact, phrase, and broad match deliberately, not defaulting to broad match and hoping for the best.
  • Negative Keyword Management: Actively excluding irrelevant searches that burn budget without any real chance of converting.
  • Audience & Demographic Targeting: Layering audience data on top of keyword targeting where it genuinely sharpens relevance.
03

AD CREATIVE & LANDING PAGE ALIGNMENT

The click only matters if what happens after it actually supports a conversion. An ad that earns a click but sends the visitor to a mismatched landing page has done half the job and wasted the spend on the other half.

  • Ad Copy Development: Writing headlines and descriptions built around what actually gets someone to click and follow through.
  • Ad Extension Setup: Sitelinks, callouts, and other extensions configured to improve both visibility and click quality.
  • Landing Page Relevance Review: Confirming the page an ad sends traffic to actually matches what the ad promised.
  • A/B Testing: Testing ad variations against each other to identify what genuinely performs better, not guessing.
04

CONVERSION TRACKING & MEASUREMENT

Making sure the account's own data actually reflects what happened, not just what the platform assumes. Bad conversion tracking doesn't just hide problems, it can actively mislead an account's own bidding algorithms into optimizing for the wrong outcome.

  • Conversion Tracking Setup: Configuring tracking correctly for purchases, leads, calls, or whatever counts as a real result for your business.
  • Google Analytics & Tag Manager Integration: Connecting Ads data with broader site analytics for a fuller picture of performance.
  • Call Tracking Setup: Attributing phone call conversions accurately where calls are a genuine part of the buyer journey.
  • Attribution Model Review: Understanding which campaigns and keywords are actually driving results, not just getting last-click credit.
05

ONGOING OPTIMIZATION & REPORTING

An account managed once at setup and left alone tends to drift toward inefficiency over time. Google Ads performs best paired with a landing page genuinely built to convert its traffic - see our Landing Page Development page for how that connects.

  • Bid Strategy Management: Adjusting bidding approach as performance data accumulates and goals evolve.
  • Search Term Report Review: Regularly checking what people actually searched to trigger your ads, catching waste early.
  • Performance Reporting: Clear, regular reporting on conversions and cost-per-conversion, not just clicks and impressions.
  • Ongoing A/B Testing & Refinement: Continuous testing of ad copy, landing pages, and targeting based on real results.
06

The Different Ways Google Ads Actually Works

"Google Ads" covers several genuinely different campaign types, and picking the right one matters more than most advertisers realize. Search Campaigns Text ads shown when someone actively searches for a relevant term, the closest thing to advertising to someone who's already raised their hand. Shopping Campaigns Product listings with image, price, and store name shown directly in search results, built for ecommerce catalogs competing at the moment of comparison. Performance Max Google's automated campaign type running across Search, Display, YouTube, and Gmail from one campaign, trading manual control for machine-learning-driven reach. Display & YouTube Visual and video ads shown across Google's network and video content, better suited to awareness and remarketing than direct response. Most accounts that perform well use more than one of these deliberately, not because more campaign types automatically means better results, but because different stages of the buyer journey are genuinely served by different formats.

The business case

Why this matters

Google Ads is powerful enough to reward good management and unforgiving enough to punish neglect quickly.

Setup Mistakes Compound Every Day the Account Runs

A broad match keyword with no negative list, or conversion tracking that's silently broken, doesn't cost a one-time amount, it costs a little more every single day it goes unnoticed.

The Platform Rewards Attention

Google's own algorithms respond to signals from active management, regular optimization tends to outperform an account left on autopilot, even with the same underlying budget.

Vanity Metrics Can Mask Real Problems

An account can show excellent click-through rates and still be losing money if those clicks aren't converting into anything that matters to your business.

Fast Feedback Cuts Both Ways

Google Ads can start producing results within days of a properly built campaign, and can just as quickly reveal when something's fundamentally wrong with the strategy.

Why Frame Cipher

Built for accountable delivery

Account Strategy & Structure

Campaigns organized around genuine themes and conversion goals, not a flat structure that's hard to optimize.

Keyword Research & Targeting

Spend directed toward genuinely buyer-intent searches, with negative keywords actively maintained.

Ad Creative & Landing Page Alignment

Ad copy and the pages it sends traffic to reviewed together, not managed as separate, disconnected pieces.

Conversion Tracking Setup

Tracking is configured correctly from day one, so account data reflects reality, not platform assumptions.

Ongoing Optimization

Regular bid, search term, and creative review, not a set-and-forget account.

Transparent Reporting

Clear, regular reporting on conversions and cost-per-conversion, with full account access retained by you.

Delivery process

A clear path from brief to result

Each stage has a defined outcome and review point, so you always know what is happening next.

  1. Step 01

    Initial Account Audit

    We review existing structure, keyword targeting, and conversion tracking to find what's actually working and what isn't.

  2. Step 02

    Strategy & Campaign Planning

    Campaign types, structure, and budget allocation planned around your specific business and conversion goals.

  3. Step 03

    Setup & Launch

    Campaigns, ad creative, and conversion tracking built and reviewed with your approval before spend begins.

  4. Step 04

    Testing & Optimization

    Ongoing A/B testing and bid adjustments based on real performance data as it accumulates.

  5. Step 05

    Reporting & Strategy Review

    Regular reporting on actual conversions, with strategy adjusted based on what the data shows over time.

Pricing guide

Clear scope before commitment

Google Ads management pricing depends on account complexity, the number of campaign types involved, and your total monthly ad spend.

Starter

Management Fee
৳15,000/month
Recommended Minimum Ad Spend
৳25,000+/month
Best For
Businesses testing Google Ads for the first time

Growth

Management Fee
৳25,000/month
Recommended Minimum Ad Spend
৳50,000+/month
Best For
Established accounts scaling an already-validated strategy

Ecommerce (Shopping + Search)

Management Fee
৳40,000/month
Recommended Minimum Ad Spend
৳80,000+/month
Best For
Ecommerce stores running Shopping and Search together

Enterprise / Performance Max

Management Fee
Custom Quote
Recommended Minimum Ad Spend
Custom
Best For
Large accounts, multi-campaign-type strategies

Prices shown are a guide. Your proposal confirms the final scope, fee, and delivery schedule before work begins.

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Delivery details

Local context, global standards

Coverage

Dhaka-based, worldwide delivery

Framecipher is based in Dhaka and manages Google Ads accounts for businesses across Bangladesh and clients in the UAE, US, UK, Australia, and Canada, 20+ countries so far. Cost-per-click, competition, and search behavior all vary meaningfully by region, and campaign strategy accounts for that instead of applying one market's benchmarks everywhere.

For businesses in Bangladesh, that includes accounting for local currency billing, bilingual Bangla-English keyword targeting where relevant, and mobile-first ad experience given how much local search traffic arrives on mobile.

Schedule

Timeline & duration

Google Ads account setup, including structure, creative, and conversion tracking, typically takes one to two weeks. Campaigns can start generating data almost immediately after launch, though meaningful optimization usually needs two to four weeks of real performance data to work from.

Google's own learning phase for automated bidding strategies, particularly Performance Max, can take one to two weeks of stable settings before performance data becomes reliable, changing settings too frequently during that window tends to reset progress rather than improve it.

Accountability

Review & approval

Every campaign change goes through your review before it goes live, and you retain full access and ownership of your own Google Ads account throughout the engagement.

We don't guarantee a specific cost-per-conversion or return on ad spend, since results depend on your offer, market competition, and factors beyond account management alone. What we guarantee is a properly structured account, correctly configured conversion tracking, and transparent reporting on what your spend is actually producing.

FAQ

Common questions, answered

How much should I budget for Google Ads?+

It depends on your industry's competition and what a conversion is worth to your business. We help calculate a realistic starting budget during the account audit rather than recommending a generic number.

What's the difference between Search, Shopping, and Performance Max?+

Search shows text ads for specific searches, Shopping shows product listings for ecommerce catalogs, and Performance Max is Google's automated campaign type running across multiple placements at once. We recommend based on what your business actually sells and needs.

Do you need access to my existing Google Ads account, or do we start fresh?+

Either works, we can audit and improve an existing account, or build a new one from scratch if you're starting for the first time. You retain ownership of the account either way.

Why is my conversion tracking important if I just want more clicks?+

Google's own bidding algorithms optimize based on your conversion data, if tracking is broken or missing, the platform is optimizing blind, which usually means wasted spend regardless of how many clicks come through.

Do you manage Google Ads for businesses outside Bangladesh?+

Yes, alongside Bangladeshi businesses, we manage Google Ads for clients in the US, UK, Australia, Canada, and UAE.

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