01 / Section
Campaign overview
We managed the RPL Consultancy account across 8 campaigns, using live Meta Ads Manager reporting to guide creative and budget decisions.
Paid Ads
/RPL Consultancy · Overseas Education & Immigration Consultancy
Meta Ads Case Study: RPL Consultancy
The lead-form campaign converted at $1.42 per lead, the awareness campaign reached 329,646 people using ad-set budget optimization, and ThruPlay views cost fractions of a cent. Eight campaigns generated 1.15 million impressions and reached 663,407 people from $273.17.
8
Campaigns
$273.17
Managed spend
1.15 million
Impressions
663,407
People reached
RPL Consultancy - primary campaign reporting view
Project overview
The lead-form campaign converted at $1.42 per lead, the awareness campaign reached 329,646 people using ad-set budget optimization, and ThruPlay views cost fractions of a cent. Eight campaigns generated 1.15 million impressions and reached 663,407 people from $273.17.
In-depth breakdown
Strategy, execution, and architecture
02 / Section
Strategy and execution
The lead-form campaign converted at $1.42 per lead, the awareness campaign reached 329,646 people using ad-set budget optimization, and ThruPlay views cost fractions of a cent. Eight campaigns generated 1.15 million impressions and reached 663,407 people from $273.17.
03 / Section
Creative alignment
Fewer, sharper formats paired with genuinely broad targeting showed that the system could find relevant people without complex audience segmentation.
Evidence & data
First-party campaign reporting
Direct platform screenshots from Meta Ads Manager, Google Search Console, GA4, and analytics platforms verifying performance numbers.
Tools & frameworks
Systems utilized
Meta Ads ManagerMessenger ConversationsBroad TargetingCreative TestingAdvantage+
Takeaways & learnings
Core lessons learned
- 1Fewer, sharper formats paired with genuinely broad targeting showed that the system could find relevant people without complex audience segmentation.
- 2Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.
- 3We matched the conversion path to the business model: Messenger, calls, lead forms, purchases, or ThruPlay.
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Next move
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