CONTENT STRATEGY ACROSS FORMATS
Instagram now spans several genuinely different formats, and each one plays a different role in a real strategy. Treating every format the same way wastes what each one is actually built to do within the platform's own system.
- Reels-First Content Planning: Building the content calendar around short-form video as the primary driver of reach, not an afterthought.
- Feed Post Strategy: Curating feed content for visual coherence and profile credibility, distinct from Reels' reach-driving role.
- Stories Strategy: Using Stories for daily, lower-production engagement and direct audience interaction.
- Carousel & Guide Content: Building save-worthy educational or list-style content that performs well in Instagram's current algorithm.