A System, Not Just a Style
Documented rules covering color, typography, imagery, and voice, not a mood board that only makes sense to the people who made it.
Content CreationBased in Dhaka · Serving worldwide
Branding Service in Bangladesh
A logo is one decision, made once. A brand is hundreds of smaller decisions, made every time someone writes a caption, picks a color for a slide, or answers a customer email, and it only holds together if those decisions have something consistent to reference. Framecipher builds branding systems for businesses in Dhaka and clients across the US, UK, Australia, and Canada, built specifically to be that reference point, not a one-time design exercise that gets filed away once the logo's approved.
Why Frame Cipher
Built for accountable delivery
Guidelines Built to Actually Get Used
Usage examples and misuse cases included, so the document genuinely speeds up future decisions instead of sitting unopened.
Visual and Verbal Handled Together
Voice and messaging developed alongside the visual system, coordinated directly with our Content Writing services.
Rebranding Treated as Evolution
Existing brand equity assessed and preserved where a repositioning, not a full restart, is the right call.
Delivery process
A clear path from brief to result
Each stage has a defined outcome and review point, so you always know what is happening next.
- Step 01
Discovery & Positioning
Understanding the business, audience, and competitive landscape before any visual or verbal direction is developed.
- Step 02
Strategy Development
Defining brand personality, differentiation, and core messaging pillars as the foundation for everything that follows.
- Step 03
Visual & Voice System Development
Building out color, typography, imagery direction, and tone of voice guidelines together.
- Step 04
Guidelines Documentation
Compiling the full system into a usable reference document with real usage examples.
- Step 05
Rollout Support
Advising on how the brand system gets applied across existing and future materials, including coordination with our Content Writing and Graphic Design services.
Pricing guide
Clear scope before commitment
Pricing depends on scope, whether this includes a new logo, how much strategic positioning work is needed, and how comprehensive the final guidelines document is.
Brand Identity Starter
- Starting Price
- ৳40,000
- What's Covered
- Color, typography, and basic guidelines, built around an existing logo
- Best For
- Businesses with a logo already, needing the system around it
Full Brand Identity System
- Starting Price
- ৳70,000
- What's Covered
- Strategy, logo (if needed), full visual and voice system, comprehensive guidelines
- Best For
- New brands or businesses building a complete identity from scratch
Rebrand & Repositioning
- Starting Price
- Custom Quote
- What's Covered
- Brand audit, strategy realignment, updated visual and voice system, transition planning
- Best For
- Established businesses evolving an existing brand
Prices shown are a guide. Your proposal confirms the final scope, fee, and delivery schedule before work begins.
Delivery details
Local context, global standards
Coverage
Dhaka-based, worldwide delivery
Framecipher is based in Dhaka and builds brand systems for businesses across Bangladesh and clients in the US, UK, Australia, and Canada, 20+ countries so far. What reads as trustworthy, premium, or approachable varies meaningfully by market, and strategy and visual direction account for that directly rather than applying one region's brand conventions everywhere.
For businesses in Bangladesh, that includes voice and messaging guidance for bilingual Bangla-English use where relevant, not a system built only around English-language assumptions.
Schedule
Timeline & duration
Discovery and strategy development typically take one to two weeks. Visual and voice system development generally takes another two to three weeks, and full guidelines documentation follows once the system is approved, a complete branding project usually runs four to six weeks from kickoff to final delivery, with rebrands scoped individually depending on stakeholder alignment needs.
Accountability
Review & approval
Every stage strategy, visual direction, and voice guidelines goes through your review before moving forward, and reasonable revisions are handled directly as part of the project rather than treated as a separate paid step.
We don't guarantee a specific brand recognition or business outcome from the system alone, since that depends on how consistently it's applied afterward. What we guarantee is a genuinely usable system documented clearly enough that someone new to the brand could apply it correctly, not just a polished presentation that looks good once and gets filed away.
FAQ
Common questions, answered
Do we need a new logo, or can we build branding around our existing one?+
Branding can be built around an existing logo if it's working well, or can include new logo development if a redesign makes sense as part of the broader project, this gets scoped directly during discovery.
What's actually in the final guidelines document?+
Logo usage rules, color values, typography specifications, imagery direction, voice guidelines, and usage examples showing both correct application and common mistakes, a working reference, not just a visual showcase.
How is this different from just hiring a graphic designer?+
A graphic designer executes individual pieces. Branding establishes the underlying system strategy, visual rules, and voice, that any designer, including ours through Graphic Design, builds future work against consistently.
We already have a brand, when does a rebrand actually make sense?+
Generally when a brand audit shows real inconsistency across materials, when the business has genuinely outgrown its current positioning, or when a strategic shift (new market, new audience) makes the existing identity a poor fit, not simply because a design style has gone out of fashion.
Do you provide this service for businesses outside Bangladesh?+
Yes, alongside Bangladeshi businesses, we build brand systems for clients in the US, UK, Australia, and Canada.
Start a conversation
Ready to move your branding project forward?
Tell us what you are trying to achieve. We will review the scope and recommend a practical next step without sales pressure.