01 / Section
Campaign overview
We managed the Riha Webtech account across 18 campaigns, using live Meta Ads Manager reporting to guide creative and budget decisions.
Paid Ads
/Riha Webtech · Web Design & Local Digital Services
Meta Ads Case Study: Riha Webtech
On a modest $431 spend across 18 campaigns, the account generated 275K impressions and drove messaging conversations at costs as low as $0.04; landing-page and tracking-setup campaigns settled around $0.15–$0.20 per conversation.
18
Campaigns
$431
Managed spend
275K
Impressions
$0.04
Min cost/msg
Riha Webtech - primary campaign reporting view
Project overview
On a modest $431 spend across 18 campaigns, the account generated 275K impressions and drove messaging conversations at costs as low as $0.04; landing-page and tracking-setup campaigns settled around $0.15–$0.20 per conversation.
In-depth breakdown
Strategy, execution, and architecture
02 / Section
Strategy and execution
On a modest $431 spend across 18 campaigns, the account generated 275K impressions and drove messaging conversations at costs as low as $0.04; landing-page and tracking-setup campaigns settled around $0.15–$0.20 per conversation.
03 / Section
Creative alignment
We used one creative angle per service line instead of asking one ad to sell everything, giving Meta a cleaner signal to match against buyer intent.
Evidence & data
First-party campaign reporting
Direct platform screenshots from Meta Ads Manager, Google Search Console, GA4, and analytics platforms verifying performance numbers.
Tools & frameworks
Systems utilized
Meta Ads ManagerMessenger ConversationsBroad TargetingCreative TestingAdvantage+
Takeaways & learnings
Core lessons learned
- 1We used one creative angle per service line instead of asking one ad to sell everything, giving Meta a cleaner signal to match against buyer intent.
- 2Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.
- 3We matched the conversion path to the business model: Messenger, calls, lead forms, purchases, or ThruPlay.
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Next move
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