01 / Section
Campaign overview
We managed the IPB Edu & Happy Tours account across 37 campaigns, using live Meta Ads Manager reporting to guide creative and budget decisions.
Paid Ads
/IPB Edu & Happy Tours · Education Consultancy & Travel Booking
Meta Ads Case Study: IPB Edu & Happy Tours
Cost per messaging conversation frequently landed between $0.09 and $0.15. One May campaign produced more than 30,000 impressions from a $5 daily budget. Across 37 campaigns, $1,141.45 produced 1.83 million impressions.
37
Campaigns
$1,141.45
Managed spend
1.83M
Impressions
$0.09
Min cost/msg
IPB Edu & Happy Tours - primary campaign reporting view
Project overview
Cost per messaging conversation frequently landed between $0.09 and $0.15. One May campaign produced more than 30,000 impressions from a $5 daily budget. Across 37 campaigns, $1,141.45 produced 1.83 million impressions.
In-depth breakdown
Strategy, execution, and architecture
02 / Section
Strategy and execution
Cost per messaging conversation frequently landed between $0.09 and $0.15. One May campaign produced more than 30,000 impressions from a $5 daily budget. Across 37 campaigns, $1,141.45 produced 1.83 million impressions.
03 / Section
Creative alignment
A weekly refresh cadence, rather than one long-running ad, supplied the creative diversity the delivery system was built to reward.
Evidence & data
First-party campaign reporting
Direct platform screenshots from Meta Ads Manager, Google Search Console, GA4, and analytics platforms verifying performance numbers.
Tools & frameworks
Systems utilized
Meta Ads ManagerMessenger ConversationsBroad TargetingCreative TestingAdvantage+
Takeaways & learnings
Core lessons learned
- 1A weekly refresh cadence, rather than one long-running ad, supplied the creative diversity the delivery system was built to reward.
- 2Fresh creative variations gave Meta more useful signals than a single polished ad left to run for months.
- 3We matched the conversion path to the business model: Messenger, calls, lead forms, purchases, or ThruPlay.
Next Case Study
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Next move
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